Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.

EAZE DROP BLURRING SKIN TINT
EAZE DROP BLURRING SKIN TINT

A blurring skin tint that delivers smooth, instantly blurred skin in just a few easy drops. In 25 flexible shade options..

GLOSS BOMB HEAT
GLOSS BOMB HEAT

Give your lips an Instant Plump Job with Gloss Bomb Heat. This lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter.

PRO FILT'R SOFT MATTE LONGWEAR FOUNDATION
PRO FILT'R SOFT MATTE LONGWEAR FOUNDATION

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades. Perfect for women with hard-to-match skin tones and flew them in to create shades for them!

FENTY SKIN START’RS
FENTY SKIN START’RS

Rihanna comes through with her starter skincare routine: This clinically proven 3-step is designed to work better together. Brighten, target pores and dark spots, and hydrate and protect skin.