
Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.

A blurring skin tint that delivers smooth, instantly blurred skin in just a few easy drops. In 25 flexible shade options..

Give your lips an Instant Plump Job with Gloss Bomb Heat. This lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter.

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades. Perfect for women with hard-to-match skin tones and flew them in to create shades for them!

Rihanna comes through with her starter skincare routine: This clinically proven 3-step is designed to work better together. Brighten, target pores and dark spots, and hydrate and protect skin.
NEW ARRIVALS
Gloss Bomb Heat Lip Luminzer + Plumper
Liquid Killawatt Fluid Freestyle Highlighter
BESTSELLERS
Stunna Lip Paint Longwear Fluid Lip Color
Killawatt Freestyle Highlighter
Gloss Bomb Lip Luminizer
Snap Shadows Mix & Match Eyeshadow Palette