Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today.

In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.

Rare Beauty
LIQUID TOUCH WEIGHTLESS FOUNDATION
LIQUID TOUCH WEIGHTLESS FOUNDATION

Breathable, buildable medium coverage that melts into skin to look and feel like you. 32 shades.

SOFT PINCH LIQUID BLUSH
SOFT PINCH LIQUID BLUSH

A long-lasting liquid blush that blends like a dream to a soft, healthy flush. Try it in both matte and dewy finishes.

PERFECT STROKES MATTE LIQUID LINER
PERFECT STROKES MATTE LIQUID LINER

Ultra-black, waterproof formula with a flexible brush tip that gives you total control.

LIP SOUFFLÉ MATTE LIP CREAM
LIP SOUFFLÉ MATTE LIP CREAM

Hydrating, whipped formula with full-on, featherweight color that lasts.