Curl Shampoo

4.4 173 reviews
Curl Shampoo
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity ... Learn more

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  • Description

    Hydrates | Nourishes | Repairs

    Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

    Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    IDEAL FOR

    • A broad range of soft waves to highly textured curl patterns.

    • Safe for color-treated and chemically treated hair.

    KEY CLAIMS

    • 96% of women said their hair was healthier and easier to style after 1 week.**

    • 94% of women said their curls were bouncier after 1 week.*

    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

    *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, POLYGLYCERYL-3 LAURATE, ISOAMYL LAURATE, ACRYLATES COPOLYMER, COCONUT ACID, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, ASIATICOSIDE, QUERCUS PETRAEA FRUIT EXTRACT, SALVIA HISPANICA SEED EXTRACT, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, XYLITOL, SALVIA SCLAREA (CLARY) EXTRACT, GLUCONOLACTONE, CAMELLIA SINENSIS LEAF EXTRACT, TREHALOSE, ORYZA SATIVA (RICE) SEED PROTEIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, GALACTOARABINAN, PHYTIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MALTODEXTRIN, MADECASSOSIDE, TOCOPHEROL, SODIUM PHYTATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, BUTYLENE GLYCOL, SODIUM PHOSPHATE, ETHYL LINOLEATE, CAESALPINIA SPINOSA FRUIT EXTRACT, ETHYL OLEATE, CERATONIA SILIQUA GUM, SORBITAN OLEATE, POLYQUATERNIUM-37, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, CAPRYLYL GLYCOL, CAPRYLIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CALCIUM GLUCONATE, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, PROPANEDIOL, JOJOBA OIL GLYCERETH-8 ESTERS, DISTEARETH-75 IPDI, SODIUM ISETHIONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE STEAROXY ETHER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, STEARIC ACID, POLYSORBATE 80, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, POTASSIUM HYDROXIDE, CITRIC ACID, ALCOHOL, LIMONENE, LINALOOL.

Reviews

4.4/5
222 reviews
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4.4/5
222 reviews
Rating star Rating star Rating star Rating star
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

appstate931

04/12/2024

5/5
Testers' review

The virtue curl shampoo has a smooth texture. I’m not a big fan of the scent, but it doesn’t linger. The lather is excellent when applying. I kept the shampoo in my hair for a couple of minutes before rinsing. I feel this line of hair care helps my waves and color in my hair.

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Recommend this product: Yes

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misskriss46

04/12/2024

5/5
Testers' review

Made waves wavey-er

I have slightly wavy hair, but occasionally I like more of those waves to come out, so I was really excited to try this shampoo and conditioner. After using both, I definitely noticed a difference in the amount of waves in my hair. I love that I can just switch up products and achieve the kind of natural waves with this.

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Recommend this product: Yes

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demaz

04/12/2024

5/5
Testers' review

This smells great and is really gentle. I need to be careful with my hair as it can get frizzy quickly. This helps my scalp health without weighing down or damaging my hair health. I use both shampoo and conditioner.

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Recommend this product: Yes

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Tatyanaos

03/12/2024

5/5
Testers' review

Hydrated, defined curls

Virtue Curl Shampoo is an absolute must-have for anyone with curls! As someone with dry, frizz-prone hair, I’ve struggled to find a shampoo that cleanses without stripping moisture—this product is the perfect solution. From the first wash, my curls felt softer, more defined, and noticeably hydrated. The formula gently cleanses while infusing my hair with Alpha Keratin 60ku®, which helps repair and strengthen each strand. My hair feels healthier with every use, and my curls are bouncier and less frizzy. The shampoo has a creamy texture and lathers just enough to give you that clean feeling without over-drying. Plus, the subtle, fresh scent is luxurious but not overpowering—it’s a pleasure to use every time. I also love that it’s free of sulfates, parabens, and silicones, making it safe for color-treated and chemically processed hair. It feels like it’s made specifically for people who want to prioritize their hair’s health. If you’re looking for a shampoo that enhances and protects your curls while repairing damage, this is it. Virtue Curl Shampoo is worth every penny, and I can’t recommend it enough!

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Recommend this product: Yes

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Katiedawn123

02/12/2024

5/5
Testers' review

I have very wavy long hair that is extremely dry and frizzy! This shampoo cleansed my hair while leaving it feeling hydrated! I noticed an increase in my wave definition im throughly impressed with this!

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Recommend this product: Yes

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bkitty8

02/12/2024

5/5
Testers' review

This is an amazing shampoo that work amazing on my dry hair , the brand itself is really good and hydration is why I love this brand so much , super soft and looking good hair after using this products

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Recommend this product: Yes

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kathyNle

02/12/2024

5/5
Testers' review

Must try

This product does what I need it to: a nice relaxed look with a soft feel that stays through the day and smells great. For my hair length and medium volume, I work in about two dime-sized pumps. I am so glad I got this shampoo to try. It works so well on my hair

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Recommend this product: Yes

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Malloryabrass

02/12/2024

5/5
Testers' review

I’m so impressed with this shampoo! It’s super gentle and cleanses my curls without stripping them of moisture. My hair feels soft, hydrated, and more defined after every wash. The formula is lightweight and doesn’t leave any buildup, which is perfect for keeping my curls bouncy and fresh. Plus, it smells amazing!!!

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Recommend this product: Yes

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Gina F.

26/11/2024

5/5
User Review without direct purchase

Limpio y suave

No reseca el cabello, le da un volumen perfecto y ayuda a definir los rizos.

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Christina B.

21/11/2024

4/5
User Review without direct purchase

Great same day curls

I get great curls with this product. However there isn’t enough hold to survive sleeping on them.

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Lauren D.

14/11/2024

5/5
User Review without direct purchase

Curl shampoo

I love this curly shampoo. It gently cleans my hair. I follow with the curly conditioner. My hair stays healthy AND curly.

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Christy S.

25/10/2024

3/5
User Review without direct purchase

Too soft hair

I love your products, but this shampoo and conditioner seems to make my hair too soft to hold the wave in my hair.

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Julia F.

22/10/2024

5/5
User Review without direct purchase

So good my husband uses it (secretly)

Amazing product, best shampoo and conditioner I own. My husband now uses my styling cream too.

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Liz M.

09/10/2024

2/5
User Review without direct purchase

Don't Let Jennifer Garner Fool You Too

An expensive shampoo that is just like cheap drugstore brands. The conditioner is actually worse than a good drugstore brand.

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.