Curl Shampoo

4.4 173 reviews
Curl Shampoo
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity ... Learn more

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  • Description

    Hydrates | Nourishes | Repairs

    Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

    Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    IDEAL FOR

    • A broad range of soft waves to highly textured curl patterns.

    • Safe for color-treated and chemically treated hair.

    KEY CLAIMS

    • 96% of women said their hair was healthier and easier to style after 1 week.**

    • 94% of women said their curls were bouncier after 1 week.*

    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

    *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, POLYGLYCERYL-3 LAURATE, ISOAMYL LAURATE, ACRYLATES COPOLYMER, COCONUT ACID, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, ASIATICOSIDE, QUERCUS PETRAEA FRUIT EXTRACT, SALVIA HISPANICA SEED EXTRACT, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, XYLITOL, SALVIA SCLAREA (CLARY) EXTRACT, GLUCONOLACTONE, CAMELLIA SINENSIS LEAF EXTRACT, TREHALOSE, ORYZA SATIVA (RICE) SEED PROTEIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, GALACTOARABINAN, PHYTIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MALTODEXTRIN, MADECASSOSIDE, TOCOPHEROL, SODIUM PHYTATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, BUTYLENE GLYCOL, SODIUM PHOSPHATE, ETHYL LINOLEATE, CAESALPINIA SPINOSA FRUIT EXTRACT, ETHYL OLEATE, CERATONIA SILIQUA GUM, SORBITAN OLEATE, POLYQUATERNIUM-37, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, CAPRYLYL GLYCOL, CAPRYLIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CALCIUM GLUCONATE, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, PROPANEDIOL, JOJOBA OIL GLYCERETH-8 ESTERS, DISTEARETH-75 IPDI, SODIUM ISETHIONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE STEAROXY ETHER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, STEARIC ACID, POLYSORBATE 80, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, POTASSIUM HYDROXIDE, CITRIC ACID, ALCOHOL, LIMONENE, LINALOOL.

Reviews

4.4/5
205 reviews
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4.4/5
205 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Evelyn V.

09/07/2024

5/5
User Review without direct purchase

LOVE IT

I had never heard of this company whatsoever. The only reason I tried it was because. I. Was online and I saw a video with HALLE BERRY. Talking about it in 2023 And she was saying how amazing it was and that if you don't use it. You don't know what you're missing out on. And my goodness she was right. This is awesome awesome. Shampoo and conditioner I leave the conditioner in my hair because. My curls hold so well with this and. It's so perfect. It's so hard to describe how well this is and the moisture that it puts in your hair. It's not overdone, it's just right. Ohh you guys can thank her for me becoming a new customer to your company because I will definitely definitely will be using this from now on. THANK YOU!!

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Mandy

04/07/2024

5/5
User Review without direct purchase

Best curl shampoo and products on the market

I have completely got rid of all of my other products (which I had a lot ) and I only use Virtue! The difference in my hair now is unbelievable! From the way my wavy hair is to,the smell, I don’t have to wash it as often etc. Don’t hesitate to buy this you won’t be disappointed

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Danielle B.

18/06/2024

2/5
User Review without direct purchase

Cleans Okay

Not a fan of the smell and it seemed somewhat drying. Will not repeat.

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Joana B.

18/06/2024

5/5
User Review without direct purchase

Curls back

Feel the product is bringing back my curl and loss from child births and dye

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Leslie

14/06/2024

3/5
User Review without direct purchase

Nice

Smells nice. I used this shampoo 3 times and each time made my hair feel like straw and was hard to rinse out. The conditioner in this line is amazing and softened my straw like hair beautifully. I have fine wavy hair. Will continue to try other Virtue products. Good brand.

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Sierra

14/06/2024

5/5
User Review without direct purchase

The best shampoo I have ever used

This is by far the best shampoo I have ever used for my curls, I live in the dry heat and this never fails to define my curls and keep them moisturized and holding volume. I love this!

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Behnaz W.

06/06/2024

3/5
User Review without direct purchase

Curly shampoo

I am not sure this shampoo is any better than the recovery shampoo. I haven’t noticed any improvement

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Kelly W.

06/06/2024

3/5
User Review without direct purchase

Same the Same

I was hoping this shampoo would give my hair more curl, volume, and less frizz, but it hasn’t made a difference.

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Alison B.

04/06/2024

5/5
User Review without direct purchase

Great shampoo. Had to figure

Great shampoo. Had to figure out a little goes a long ways and makes tons of suds. Like how easily it rinses out

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Sheila E.

09/05/2024

5/5
User Review without direct purchase

Happy customer

I have tried a lot of products through the years and this shampoo and conditioner is definitely the best for my hair here in the south.

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Audrey F.

21/04/2024

5/5
User Review without direct purchase

Fabulous!

This is the best product I’ve EVER used on my hair. Doesn’t leave a film on hair or greasy or heavy - it’s light on the curls and holds well. It’s a fabulous product!

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Gabriella M.

14/04/2024

5/5
User Review without direct purchase

Love

I love this shampoo! My scalp has never felt better!

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Deanna T.

05/04/2024

3/5
User Review without direct purchase

Nothing special

This shampoo seemed drying. Didn’t see a curl benefit

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Cynthia C.

04/04/2024

5/5
User Review without direct purchase

Love the way my dull

Love the way my dull curls perked up with this productive.

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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.