Full Discovery Kit
FOR FINE, LIMP HAIR
Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving Full Shampoo and Conditioner and best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types.
• All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
How to use
As Virtue(R) shampoos are concentrated, we recommend emulsifying a small amount of the product between the palms.
Apply to wet hair, then rinse. Follow with conditioner.
Apply a small amount of product to clean, damp hair. Leave on for 1-3 minutes.
Rinse thoroughly and style as usual.
On washed and towel-dried hair, apply a generous amount of the product, distributing it evenly throughout the hair.
Leave on for 2 to 3 minutes.
Use once a week or as needed in place of conditioner.
FULL SHAMPOO: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate. FULL CONDITIONER: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/ PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG-Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal. Restorative Treatment Mask Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Polysorbate 80, Disodium Phosphate, Caprylyl/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.
Full Discovery Kit