Subversion Lash Primer

4.2 414 reviews
Subversion Lash Primer
Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy ... Learn more

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  • Description

    Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

    Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

    How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

    Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

    This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

    And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.

Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!

How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.

Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).

This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.

And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!

You can apply your mascara directly on the Primer, without waiting for it to dry
You can apply it before your Perversion mascara as a primer, or at night before going to bed as a treatment (in the same way as a hair treatment)

Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

Reviews

4.2/5
417 reviews
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4.2/5
417 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

IsabellaS55

16/05/2024

2/5
User Review without direct purchase

Disappointed

Tried this recently, as my local store was out of the Lancôme primer that I normally use. The brush is wide and definitely gets a lot of product on it, but for some reason, the brush/formula just does nothing for my lashes. Lancôme makes my lashes super thick, Urban Decay not so much. Will be returning.

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Madonnajen

05/03/2024

3/5
User Review without direct purchase

Use a different primer

I have tried a few lash primers. I usually love urban decay but it doesn't work nearly as well as lamcome. My main issues with this product is that it doesn't apply evenly & it clots.

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1LCTriedIt

04/03/2024

5/5
User Review without direct purchase

This makes the mascara! Eyelashes look longer and fuller. You know it’s a great product when you’re asked if you’re wearing false lashes. It’s that good. I have yet to find a comparable product.

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Recommend this product: Yes

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cheysierra

02/12/2023

2/5
User Review without direct purchase

Formula change / quality issues

I’ve used this product for years and it used to be amazing but the last tube I got in Sept 2023 is completely different and it’s been essentially useless on my lashes. Noticed a few other reviewers saying they also noticed a difference. Time to move on, I guess that’s show biz

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PamelaVIB

28/11/2023

5/5
User Review without direct purchase

Game changer to prep before mascara

I have used this product for years. It’s always a repurchase when there is a sale. When I apply, I make sure there is not an excess on the wand. In my opinion this primer makes any mascara look good over it.

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Recommend this product: Yes

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bdevil

20/10/2023

1/5
User Review without direct purchase

Usually great but definitely not this time

I’ve used this product before and it was always fantastic. However the bottle I received this last month arrived (yes, in the plastic wrapping) clumpy, partially dried up, and mostly unusable. Like another reviewer stated, it seems like the QA department is falling down on the job.

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Balletmom1996

29/07/2023

1/5
Verified buyer

All Dried Out!

This was very disappointing. I have used this in the past and really liked it but not this time. It seemed old and crusty. Like it was used up. Quality control needs to step it up. I wasted my money.

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holls05

29/07/2023

5/5
User Review without direct purchase

GO TO PRODUCT

I would die for this product! everyone asks “what mascara do you use?” Babe it’s not the mascara, it’s the primer😉

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Recommend this product: Yes

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gangsta

13/07/2023

5/5
User Review without direct purchase

Makes my eyelashes look huge.

This primer really works and there’s a huge difference when I use this primer with the perversion mascara compared to without any primer. Way better than the Dior primer and less expensive.

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Recommend this product: Yes

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mmcarver

27/03/2023

1/5
User Review without direct purchase

Dried out very quickly after opening and used only a few times.

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brownieberry

13/03/2023

3/5
User Review without direct purchase

This primer does not coat the lashes evenly no matter how hard I try.

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KalipsoM

17/02/2023

5/5
User Review without direct purchase

Far Surpasses Any Other Primer

After trying quite a few others I can honestly say this one is the best. I barely have lashes and it actually gives me length. I love the texture. It lasts forever. I hope UD never discontinues because I’ll cry!

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Recommend this product: Yes

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MissLadyTX

01/01/2023

5/5
User Review without direct purchase

I now need Subversion and Perversion in my life

I bought this primer and the Perversion mascara a few months ago, and I am buying them again today. This is my first time using a lash primer product, and it makes such a difference! I have thinning eyelashes that are light brown, and this makes my lashes look and feel fuller. I love it.

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Recommend this product: Yes

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caden019

25/12/2022

5/5
User Review without direct purchase

Urban Decay saves the day!

I always used to get the most terrible raccoon eyes after only a few hours with mascara on. I recently bought this and Urban Decay’s Eyeshadow Primer Potion and decided to use them today. I used a swipe of the Primer Potion underneath my eyes and applied the lash primer to my lashes, then quickly applied my mascara (Too Faced’s Damn Girl!). I’m now on hour eight of wearing it, and no smudging or slipping whatsoever! This has become a new holy grail product, and I’m so happy I can wear mascara again!

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Recommend this product: Yes

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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.