San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.
Everything about eyebrows
Benefit is the number-one eyebrow brand in the world. Discover its eyebrow Bars in store and the amazing eyebrow collection!
Beauty tutorials
Discover all Benefit beauty tips to achieve a variety of looks!
MINI Size
Discover all your favorite products in mini size! They are so cute that you will not be able to resist!
New Arrivals
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Bestsellers
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