San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.

MINI SIZE
MINI SIZE

Whether you’re looking for a deal or just can’t commit, our minis are for you!

Meet the POREfessionals!
Meet the POREfessionals!

Minimize the look of pores, fine lines and help your makeup stay put!

Show us your tints!
Show us your tints!
Pop on some color with one of our lip cheek stains! Did we mention they’re long lasting and smudge proof?