San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.

Everything about eyebrows
Everything about eyebrows

Benefit is the number-one eyebrow brand in the world. Discover its eyebrow Bars in store and the amazing eyebrow collection!

Beauty tutorials
Beauty tutorials
Discover all Benefit beauty tips to achieve a variety of looks!
MINI Size
MINI Size
Discover all your favorite products in mini size! They are so cute that you will not be able to resist!