Watch IT Color Correct
- Your Skin But Better CC+ Cream with SPF 50+
- From a full coverage foundation with SPF 50 to a hydration anti aging serum, CC Cream truly is your multitasking essential
Watch IT Stretch
- Superhero Elastic Stretch Volumizing and Lengthening Mascara
Infused with proprietary elastic stretch technology plus lash loving collagen, biotin, and peptides, this buildable mascara stretched the look of your lashes wider and longer!
Watch IT Blur & Set
Bye Bye Pores Translucent Pressed Setting Powder
Instantly blur the appearance of pores with this universal, translucent formula that leaves skin with an airbrushed, flawless-looking appearance!
Watch IT Fill & Define
- Brow Power Brow Pencil
From thin to sparse brows, your budge-proof formula ensures natural-looking brows that last. Infused with biotin, IT truly is your brows but better!
Watch IT Conceal
- Bye Bye Under Eye Full Coverage Anti-aging Waterproof Concealer
From dark circles to redness, your anti aging waterproof, full coverage concealer delivers all day wear without creasing or cracking.
Watch IT Nourish
- Confidence in a Cream Hydrating Moisturizer
Suitable for all skin types, your quick-absorbing moisturizer delivers 24 hours of hydration and helps strengthen skin's moisture barrier.