SAME NOTES, TWO IDENTITIES

When signing the Gentle Fluidity duo in 2019, Francis Kurkdjian took a strong creative stance by disrupting the rules of female and male perfumery. The two eaux de parfum have the same name and are composed of the same forty-nine ingredients, but their olfactory identities are decisively different thanks to the masterful dosage of each component, hence surpassing the male-female dichotomy 

WHEN VIRTUALITY BECOMES A REALITY

Francis Kurkdjian practiced ballet until the age of 24 and, for him, it holds several similarities with the world of perfume 

DISRUPTING MALE-FEMALE DICHOTOMY

THE RIGHT SIZE FOR YOUR NEEDS

« The challenge is to create two singular eaux de parfum using the same ingredients» Francis Kurkdjian