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Feel the city rhythm
In the light of a pure sky rising over the city, ascends the elegant silhouette of 724. A new eau de parfum that translates the communicative energy that all megalopolies have in common.
An olfactory signature with an urban spirit
"To the tempo of the abstract freshness built around bergamot from Calabria, a crystalline urban flower accord slips into sensual musks.
724 is like a bubble in the city, vibrant yet comfortable."
24 hours of scented living, seven days a week, in all sizes
LIVE IN HARMONY WITH THE CITY
724 is a soothing eau de parfum with an energizing yet enveloping urban spirit.
It brings a sensation of comfort and protection, like that of cleanliness, which you crave while walking on the city streets.
Scented Stories
The elegant travel format of 724 Eau de parfum is perfect to carry in any circumstance, whether it’s a weekend away or an adventure abroad.
Discover the 35ml format at Sephora