KVD VEGAN BEAUTY is an iconic, global, high-performance, vegan and cruelty-free beauty brand that’s disrupted the industry since the brand’s debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created our #1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy grail of liquid eyeliner. After pioneering the liquid lipstick craze, we changed the beauty industry again in 2016 when we reformulated our entire line to be 100% vegan, without sacrificing the performance we’re known for. Today, we have more than 250 innovative products in every category, hundreds of awards and we’re distributed in 36 countries around the world exclusively at Sephora.