Founded in 1984 by Dany Sanz, MAKE UP FOR EVER is a collective of makeup artists co-creating high performance products and services. Through artistry, it inspires, empowers and educate people. MAKE UP FOR EVER is passionate about diversity and individuality encouraging everyone to bring out their singularity. We are a team, we are your team and everyone is welcome..



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MATTE VELVET SKIN BLURRING POWDER FOUNDATION is the next-generation* everyday high coverage powder foundation that blurs imperfections and shine, leaving your complexion looking smooth and flawless.
What is does:
Everyday high coverage powder foundation that blurs imperfections and shine, leaving your complexion looking smooth and flawless.
Thanks to its FLEXI-FIT PUZZLE complex innovation
-its flexible texture moves with the skin for a breathable flawless
– never-chalky – result.
What else you need to know:
This foundation is also water-resistant for a long-lasting matte look.


What it is:
A hydrating face serum that delivers a plumped look, preps skin for makeup, and hydrates to smooth the appearance of fine lines.
What it does:
Recharge your complexion with Ultra HD Skin Booster. Rich in hyaluronic-acid and argan oil extract, it instantly hydrates skin to smooth the appearance of fine lines. It illuminates skin to prep it for makeup application, and its expertly designed, drop applicator provides the perfect amount of product. Apply before your favorite primer formula to make your makeup work even harder. The result is a perfectly smooth canvas ready for makeup application.
What else you need to know:
Deeply connected to the evolving needs of professional makeup artists and consumers alike, MAKE UP FOR EVER developed Ultra HD to meet the demands of the next generation of digital devices that display images with stunning clarity, unbelievable detail, and heightened color. Featuring a wide array of foundation and concealer shades for diverse skin tones, Ultra HD offers everything you need to prep, cover, and finish for a flawless, natural-looking complexion.