In 2011 Sharon Rabi, electrical engineer and co-Founder of DAFNI had a haircut that was too short. After a few non-flattering remarks, she bought a straightener and couldn’t believe how hard it was to get her hair done. She turned to her father, a senior engineer, who suggested creating a smart, heat dissipating brush. After three years of research and development, Sharon uploaded a self-demo video, which got 120 million views. DAFNI believes in smart beauty, when a woman is confident, she has the world at her feet.