Lime Crime revolutionized the face of beauty, breaking boundaries and setting new trends. Velvetines, the liquid matte lipstick that started it all, was conceptualized and developed by Lime Crime CEO Doe Deere. Velvetines draw inspiration from her favorite flower - a red, red rose. The richly pigmented, french vanilla-infused formulas single-handedly put the liquid lipstick craze on the map, launching a new category in makeup! The brand has become a cult favorite and leader in the social + digital space. They set new standards for performance and quality. Always rebelling, never boring, Lime Crime’s here to shake things up! Lime Crime is certified Vegan & Cruelty-Free.
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