In 2000, entrepreneurial-minded beauty aficionado Maureen Kelly set out to prove that glamour can be good for you. Launched from her one-bedroom apartment in the heart of New York City, tarte is now the leader in high-performance naturals™ offering powerful, cruelty-free beauty products that truly perform. These longwearing, natural artistry™ products are infused with nature’s finest ingredients like fruit and plant extracts, vitamins, minerals and essential oils that allow tartelettes of all experience levels to create masterful looks that last. But it’s not just what’s in the formulas, it’s what’s not in them that sets tarte apart. All tarte products are formulated without parabens, phthalates, mineral oil, sodium lauryl sulfate, triclosan and gluten – just to name a few – and 75% of the line is vegan friendly. From the award-winning color cosmetics to breakthrough Amazonian clay complexion products, tarte is committed to delivering real results for real women around the world.