Born This Way Ethereal Light Illuminating Concealer

4.5 863 reviews
Born This Way Ethereal Light Illuminating Concealer
WHAT IT ISThis buttery, serum-like concealer effortlessly glides on skin to camouflage and cover ... Learn more

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  • Description

    WHAT IT IS

    This buttery, serum-like concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles. With a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane, our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!

    • Locks down for 24 hours
    • Delivers immediate & all-day moisture
    • Diminishes signs of fatigue
    • Brightens and adds luminosity
    • Waterproof
    • Vegan
    • Cruelty-free
    • Improves appearance of dark circles
    • A unique, exclusive applicator for precise application

    Powered By:

    • Coconut Water: aids in delicately replenishing skin’s moisture levels
    • Alpine Rose: helps empower skin’s health and resilience
    • Hyaluronic Acid: gives a smoother, more youthful appearance
    • Aloe Leaf Extract, Daikon Seed Extract, Argan Oil and Squalene: provides moisture and nourishes skin​
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  • Directions for use

  • Ingredients

    • Description
    • Directions for use
    • Ingredients

    WHAT IT IS

    This buttery, serum-like concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles. With a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane, our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way!

    • Locks down for 24 hours
    • Delivers immediate & all-day moisture
    • Diminishes signs of fatigue
    • Brightens and adds luminosity
    • Waterproof
    • Vegan
    • Cruelty-free
    • Improves appearance of dark circles
    • A unique, exclusive applicator for precise application

    Powered By:

    • Coconut Water: aids in delicately replenishing skin’s moisture levels
    • Alpine Rose: helps empower skin’s health and resilience
    • Hyaluronic Acid: gives a smoother, more youthful appearance
    • Aloe Leaf Extract, Daikon Seed Extract, Argan Oil and Squalene: provides moisture and nourishes skin​

    Step 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners.

    Step 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin.

    BORN THIS WAY ETHEREAL LIGHT ILLUMINATING SMOOTHING CONCEALER (ALL SHADES) INGREDIENTS: WATER\AQUA\EAU, HYDROGENATED DIDECENE, C9-12 ALKANE, GLYCERIN, POLYGLYCERYL-4 ISOSTEARATE, TRIMETHYLSILOXYSILICATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYPROPYLSILSESQUIOXANE, ISOHEXADECANE, VP/HEXADECENE COPOLYMER, COCOS NUCIFERA (COCONUT) FRUIT JUICE, COCOS NUCIFERA (COCONUT) LIQUID ENDOSPERM, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ALOE BARBADENSIS LEAF JUICE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, AESCULUS HIPPOCASTANUM (HORSE CHESTNUT) EXTRACT, RAPHANUS SATIVUS (RADISH) SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, SODIUM HYALURONATE, CAPRYLYL GLYCOL, OCTYLDODECANOL, STEARALKONIUM HECTORITE, SQUALANE, TRIPEPTIDE-1, COCO-CAPRYLATE/CAPRATE, CITRIC ACID, XANTHAN GUM, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, PROPYLENE CARBONATE, 1,2-HEXANEDIOL, HYDROGENATED LECITHIN, LECITHIN, SODIUM CHLORIDE, DISTEARDIMONIUM HECTORITE, HYDROGENATED STYRENE/ ISOPRENE COPOLYMER, FRUCTOSE, TOCOPHEROL, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SODIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499)]

    Reviews

    4.5/5
    863 reviews
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    4.5/5
    863 reviews
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    kellyl439

    05/04/2024

    5/5
    User Review without direct purchase

    love this product for a full coverage look

    i love how this product is full coverage.The shade range as well is unbelievable.The packaging is so cute and very pretty.I would recommend using a damp beauty blender if you want a smooth base.

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    megans926

    01/04/2024

    4/5
    User Review without direct purchase

    Pretty good, weird smell

    It blends nicely, has a good consistency and I like to use it all over the face. However my only issue is the smell not sure if it's just the one I got or what but it has a strong play dough smell and it's almost unbearable.

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    Sak05

    30/03/2024

    5/5
    User Review without direct purchase

    My favorite!!

    just my best friend, i really do love it, when i dont feel like doing a full face i just apply this and it's just gorgeous!!! i really do love it

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    Recommend this product: Yes

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    ratmyrat

    28/03/2024

    5/5
    User Review without direct purchase

    I like this product

    I like this product because the nice texture and it has really good blend ability and I love the applicator the packaging is so bougie and looks so expensive . The shade range is good because of all the shade.

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    alianyd

    27/03/2024

    5/5
    User Review without direct purchase

    good product!

    my first choice concealer! it did originally leave a small white cast but you can easily get around it with so contour mixed/concealer/blush to even it out.

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    emilyl785

    14/03/2024

    4/5
    User Review without direct purchase

    Low coverage buildable brightening concealer

    This is a great low coverage but illuminating concealer option. Definitely brightening and very blendable. The shade range is great for us pale girlies - I usually struggle to find my light shade. Super cute!

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    kenediw

    07/03/2024

    4/5
    User Review without direct purchase

    Perfect for no makeup makeup

    This concealer is the perfect thing to throw on under my eyes when I'm not wearing foundation. It covers my dark circles well and blends out nicely.

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    cheyennev33

    07/03/2024

    5/5
    User Review without direct purchase

    Covers dark circles

    This is a more light coverage concealer. It leaves my undereyes looking super hydrated and it covers my dark circles without looking cakey. This paired with the born this way skin tint is the best no makeup makeup ever.

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    luciaamaris

    28/02/2024

    4/5
    User Review without direct purchase

    Great concealer!

    This concealer is very good! It does crease a little but with powder you can fix that. The shade range is great I was able to find a perfect match. I love the applicator so much it goes on so smoothly.

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    111virgo

    26/02/2024

    5/5
    User Review without direct purchase

    Love it

    Been using this concealer for awhile now and it is definitely one of my favorites. They have really light shades for the pale girls lol. I recommend this a lot

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    nicolek559

    22/02/2024

    5/5
    User Review without direct purchase

    Perfection in a bottle

    Literally obsessed with this concealer! I'm super dry and don't like anything too heavy as I'm in my mid 30s. This is magic in a bottle. Non creasing, smoothing and waterproof?? Sign me up! Looks so natural and hydrated.

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    nimmats

    18/02/2024

    5/5
    User Review without direct purchase

    Great concealer

    Coverage is great!! Its blend ability is so amazing! Its finish is amazing there is not a single crease! There's a huge shade range which is surprising in this day and age.

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    Too Faced is a serious makeup brand that knows how to have fun. It combines the playfulness of the brand and the glamorous side of women with innovative and powerful formulas. The Too Faced brand believes that feeling beautiful enhances a woman's mood and self-value.