Curl Shampoo

4.4 196 reviews
Curl Shampoo
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity ... Learn more

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  • Description

    Hydrates | Nourishes | Repairs

    Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

    Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    IDEAL FOR

    • A broad range of soft waves to highly textured curl patterns.

    • Safe for color-treated and chemically treated hair.

    KEY CLAIMS

    • 96% of women said their hair was healthier and easier to style after 1 week.**

    • 94% of women said their curls were bouncier after 1 week.*

    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

    *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Hydrates | Nourishes | Repairs

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 

Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR

• A broad range of soft waves to highly textured curl patterns.

• Safe for color-treated and chemically treated hair.

KEY CLAIMS

• 96% of women said their hair was healthier and easier to style after 1 week.**

• 94% of women said their curls were bouncier after 1 week.*

• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*

• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

AQUA (WATER, EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL METHYL ISETHIONATE, LAURYL GLUCOSIDE, POLYGLYCERYL-3 LAURATE, ISOAMYL LAURATE, ACRYLATES COPOLYMER, COCONUT ACID, ETHYLHEXYLGLYCERIN, KERATIN, PANTHENOL, ASIATICOSIDE, QUERCUS PETRAEA FRUIT EXTRACT, SALVIA HISPANICA SEED EXTRACT, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, XYLITOL, SALVIA SCLAREA (CLARY) EXTRACT, GLUCONOLACTONE, CAMELLIA SINENSIS LEAF EXTRACT, TREHALOSE, ORYZA SATIVA (RICE) SEED PROTEIN, CITRUS PARADISI (GRAPEFRUIT) FRUIT EXTRACT, GALACTOARABINAN, PHYTIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, MALTODEXTRIN, MADECASSOSIDE, TOCOPHEROL, SODIUM PHYTATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, BUTYLENE GLYCOL, SODIUM PHOSPHATE, ETHYL LINOLEATE, CAESALPINIA SPINOSA FRUIT EXTRACT, ETHYL OLEATE, CERATONIA SILIQUA GUM, SORBITAN OLEATE, POLYQUATERNIUM-37, HELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, CAPRYLYL GLYCOL, CAPRYLIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CALCIUM GLUCONATE, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, PROPANEDIOL, JOJOBA OIL GLYCERETH-8 ESTERS, DISTEARETH-75 IPDI, SODIUM ISETHIONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE STEAROXY ETHER, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, STEARIC ACID, POLYSORBATE 80, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, CHLORPHENESIN, POTASSIUM SORBATE, POTASSIUM HYDROXIDE, CITRIC ACID, ALCOHOL, LIMONENE, LINALOOL.

Reviews

4.4/5
196 reviews
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4.4/5
196 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Sheila E.

09/05/2024

5/5
User Review without direct purchase

Happy customer

I have tried a lot of products through the years and this shampoo and conditioner is definitely the best for my hair here in the south.

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Audrey F.

21/04/2024

5/5
User Review without direct purchase

Fabulous!

This is the best product I’ve EVER used on my hair. Doesn’t leave a film on hair or greasy or heavy - it’s light on the curls and holds well. It’s a fabulous product!

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Gabriella M.

14/04/2024

5/5
User Review without direct purchase

Love

I love this shampoo! My scalp has never felt better!

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Deanna T.

05/04/2024

3/5
User Review without direct purchase

Nothing special

This shampoo seemed drying. Didn’t see a curl benefit

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Cynthia C.

04/04/2024

5/5
User Review without direct purchase

Love the way my dull

Love the way my dull curls perked up with this productive.

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Kim H.

02/04/2024

5/5
User Review without direct purchase

In Love!

Gives my hair extra soft curls and bounce. Love the shampoo and the conditioner.

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Haven C.

15/03/2024

5/5
User Review without direct purchase

My fave shampoo

I love this shampoo. A little bit goes a long way in cleaning and conditioning my hair. Yes, it cleans and conditions.

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patricia g.

02/03/2024

5/5
User Review without direct purchase

Very nice product

I like this product. It cleans my “used to be curly hair” giving it back its bounce without weighing it down. I also find that my hair continues to look good with curls/ waves nicely defined for quite a few days without it going flat… which is not something I typically run into consistently

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Marie J.

13/02/2024

3/5
User Review without direct purchase

Not for me.

I’ve been on a mission to find THE shampoo and conditioner. This is number seven and still not satisfied.

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Lisa M.

30/01/2024

3/5
User Review without direct purchase

Curly shampoo and conditioner

My hair is still on the dry side. I’ll have search for other products. This one is not working for me.

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Ellen C.

23/01/2024

5/5
User Review without direct purchase

Shampoo for curls

This shampoo is wonderful for my curls. I always get lots of compliments on my hair when I use both shampoo and conditioner.

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Vickie R.

18/01/2024

1/5
User Review without direct purchase

I want to return

I don't like the smell. It doesn't seem to do anything for my hair

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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.