What it is:
15-hour staying power. Long lashes that last. Zero smudge.
You'll love its extreme wear, extraordinary length and unstoppable power. Now the expertly separated, smudge-free lash look you see in the morning is the look you keep all day.
The Smudge-Shield™* formula with innovative polymers locks in the mascara to keep it on lashes and off you. Resists high temperatures, high humidity and perspiration.
Micro-fiber bristles go deep into lash bed to comb and detangle lashes for super separation from root to tip. Lashes channel through the brush's saturated core for a rich coating of pigment.
EASY TO REMOVE
Warm water and cleanser unlocks the formula and removes every last trace. (Eye makeup remover works too.)
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Estée Lauder: a visionary brand created by a woman. For women.
A philosophy: every woman can be beautiful.
A requirement: offer the best of Research, Innovation and Service.
A signature: cutting-edge skincare technologies, professional makeup, incarnated perfumes