Eyeshadow Primer Potion

4.5 14,282 reviews
Eyeshadow Primer Potion
What it is: An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant ... Learn more

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  • Description

    What it is:
    An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

    What it does:
    One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

    With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

    What it is formulated WITHOUT:
    - Parabens

    What else you need to know:
    This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

    Read more

  • Directions for use

  • Ingredients

  • Olfactory notes

  • Description
  • Directions for use
  • Ingredients
  • Olfactory notes

What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Notes of freesia
Notes of jasmine absolute
Notes of rose essence

Reviews

4.5/5
14,292 reviews
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4.5/5
14,292 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

AdariaM

01/07/2024

4/5
User Review without direct purchase

Like the product, but not the packaging

I bought this because my go-to eyeshadow primer of 10+ years was out of stock (smashbox) This primer works just as well, but I'm not a fan of the wand applicator.

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Recommend this product: Yes

Originally posted on sephora.com

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MeiLuvMakeup

28/06/2024

1/5
User Review without direct purchase

Save ur money its not the same

This used to be my holy grail. I got it expecting it to be the quality it used to be in the 2010’s, but I guess the formula changed? It was flakey, clumpy, and absolutely stuck onto the eyeshadow pigment in a bad way since I couldnt blend well (made my shadow look patchy). I actually looked up the product number to see if I got an expired one but it waant.

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emovampire

27/06/2024

4/5
User Review without direct purchase

always come back to this one.

since this only has a 6 month shelf life, i just buy the mini. i’m not messing around with expired product around my eyes. it is a decent primer, though not perfect, as i still experience some creasing.

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Recommend this product: Yes

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ridgegirl

25/06/2024

3/5
Verified buyer

Just okay

Just okay. I used this years ago and felt that it did a good job. I tried it again recently and found that it did little to prevent creasing or running. Maybe my aging lids have changed, but I was disappointed with the results from this purchase.

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connie8484

24/06/2024

2/5
User Review without direct purchase

Eye makeup comes off with this

I've been using Urban Decay for 10-15 years, first time using the anti-aging one. Doesn't have nearly the amount of priming powers as the regular ones, not sure why. It doesn't fully dry on the lids, just oily/greasy. Aka eye makeup over it will smear off in a few hours. The regular one, I'd have to use eye makeup remover to get it off. Now this comes off when I don't want it to lol.

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Gran55

22/06/2024

5/5
Verified buyer

Great Product

Have used this product for several years and most pleased.

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Recommend this product: Yes

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stackimus

19/06/2024

1/5
Verified buyer

Unhappy with the overall texture, color and effectiveness of this product. The shade is very white, even against my pale skin. I have crease marks by mid-day, even earlier on hot and humid days. Not what I expected from a primer.

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vickyjean93

18/06/2024

4/5
User Review without direct purchase

Great anti-creasing performance, but not "clean"

I hate that I love this stuff. I've now tried half a dozen "clean" eyeshadow primers and none of them come even close to this one. Every other one led to some creasing over a few hours, while this one just... doesn't! I even did "a/b" tests some days where I did everything the same but had 2 different primers to make sure I wasn't conflating other variables with my reviews. At the end of the day, this one is still my go-to for lack of creasing. I took off 1 star because, as I mentioned, it isn't a "clean" product. I wish they could improve the ingredients a little without negatively impacting the performance, but I'm not a chemist so I'm not sure if that's possible!

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Recommend this product: Yes

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mei0007

18/06/2024

1/5
User Review without direct purchase

Disappointed

This did not work like I remember it used to. I used to love this product but will not purchase it again.

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Ellie558

17/06/2024

5/5
Verified buyer

Can't do without.

This is my third time purchasing this product. It prevents creasing in my eyeshadow really well. I didn't recognize how good it was till the time I didn't use it, and my eyes were a mess after a few hours. I also use the opaque version when I want strong color on my eyes

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Recommend this product: Yes

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sarehlia

27/05/2024

5/5
Verified buyer

A must have primer

Application is easy and it doesn’t leave any residues. It doesn’t feel sticky or greasy and it made my eye makeup to last for 8 hours like new.

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Recommend this product: Yes

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SherriDawn35

27/05/2024

5/5
Verified buyer

A must have

Love this! Makes a huge difference in how my eyeshadow lasts. No creases.

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Recommend this product: Yes

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tkelll

19/05/2024

1/5
User Review without direct purchase

Sucks, not smooth

Did not like this product. Did not smooth easily and then when you added product looked just okay. Color was not enhanced and did not make it stay longer. Would not recommend

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dvnlse

18/05/2024

5/5
User Review without direct purchase

The Urban Decay Eyeshadow Primer has been a game-changer for me! It prevents my eyeshadow from creasing and makes the application super smooth. My eyeshadow lasts for hours without fading, and the colors look more vibrant. It's a must-have for long-lasting eye makeup.

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Recommend this product: Yes

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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.