This iconic, versatile mascara was designed to give you perfectly filled out lashes, thanks to its exclusive, flat-edged wand: it thickens, lifts, lengthens, and curls lashes in an instant. Discover your most intense eye look with Full Frontal, the volumizing, amplifying, and curling mascara. To create eye looks that are as irresistible as Rihanna's, Full Frontal's versatile, powerful formula delivers extreme volume while lengthening, lifting, and curling your lashes, individually defining them each one to open up and intensify your eyes. Full Frontal's lightweight, deep black formula is paired with an exclusive, double-sided volumizing wand: the rounded side packs on product to quickly fill and lift the lashes, while the flat side defines and curls. Use the round and pointed tip to apply mascara to each individual lash and reveal your fullest lashline ever. Intensify your eyes in just one stroke.
AQUA/WATER/EAU, SYNTHETIC BEESWAX, PARAFFIN, PALMITIC ACID, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, STEARIC ACID, BUTYLENE GLYCOL, AMINOMETHYL PROPANEDIOL, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, GLYCERYL STEARATE, VP/EICOSENE COPOLYMER, ACACIA SEYAL GUM, POLYBUTENE, PHENOXYETHANOL, NYLON-66, HYDROXYETHYLCELLULOSE, TRIETHOXYCAPRYLYLSILANE, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, C11-15 PARETH-7, POTASSIUM SORBATE, TETRASODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SILICA, BHT, SODIUM PHOSPHATE, IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891).""
Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.