Why You'll Love IT™
Fall in love with your makeup routine! Featuring a dome heart shape, Love is the Foundation Limited Edition Brush does the work for you for flawless makeup application. Plus, the water & heart confetti-filled handle keeps things fun with a nod to your inner 90's child.
Ultra-plush, award-winning Heavenly Luxe brush hairs provide streak-free, shed-free makeup application.
Online-only, limited-edition heart-shaped foundation brush effortlessly applies liquid, cream and powder foundations.
How to use
Pump your favourite foundation onto the back of your hand or directly onto the brush, then buff foundation onto skin using circular motions for your most skin-perfecting finish.
Treat your brush with love! Keep it clean and conditioned after uses with IT’s Your Brush Love Makeup Brush Cleaner.
INNOVATIVE TECHNOLOGY IS IT.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.