What it is:
A lightweight, powder foundation with buildable coverage and a matte finish.
Formulation: Pressed Powder
Skin Type: Normal, Dry, Combination, and Oily
What Else You Need to Know:
Lightweight and buildable, Hello Happy Velvet Power Foundation mattifies all day, yet feels creamy-soft. It’s formulated with shea-butter extracts to create a luxuriously-smooth feel. The mirrored compact includes a sponge and brush applicator, so you can customize your coverage.
In a self-evaluation by 107 women, after 1 week:
- 96% said it minimizes shine
- 93% said it’s easy to build coverage
-For lighter coverage, apply Hello Happy Velvet Powder Foundation using the custom brush, starting at the center of the face and blending outwards.
-To achieve medium-to-full coverage, apply using the custom sponge.
-Layer and build as needed.
To create the smoothest canvas for any foundation and help makeup stay put all day, start with Benefit’s bestselling The POREfessional Face Primer (sold separately).
Next, apply Hello Happy Flawless Brightening Foundation (sold separately) all over the face to create a bright and radiant base. For fuller, all-day coverage, layer Hello Happy Velvet Powder Foundation on top.
Mica, Lauroyl Lysine, Silica, Talc, Boron Nitride, Caprylic/Capric Triglyceride, Dimethicone, Phenyl Trimethicone, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Pentylene Glycol, Isopropyl Titanium Triisostearate, Caprylyl Glycol, Ethyl Oleate, Sodium Dehydroacetate, Ethyl Stearate, Aluminum Dimyristate, Triethoxycaprylylsilane, Disodium Stearoyl Glutamate, Bht, Polyethylene, Butyrospermum Parkii (Shea) Butter Unsaponifiables, Ethyl Linoleate, Ethyl Palmitate, Alumina, Citric Acid. May Contain (+/-): Red 6/Red 7/Red 7 Lake (Ci 15850), Yellow 6/Yellow 6 Lake (Ci 15985), Yellow 5/Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Red 27/Red 27 Lake/Red 28 Lake (Ci 45410), Red 30/Red 30 Lake (Ci 73360), Carmine (Ci 75470), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide/Ferric Ammonium Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Titanium Dioxide (Ci 77891).
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.