An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
The super fluid, serum-like texture makes it easy to build and blend your coverage just how you like it while evening out skin tone and smoothing the look of pores—no clogging or caking. Plus, the mess-free, doe-foot applicator lets you apply 1 dot at a time—all you need to cover your entire face!
- Botanical Blend of lotus, gardenia, and white water lily: The formula helps soothe, calm, and nourish skin.
How to use
This foundation is best suited for normal and combination skin.
- If you have dry skin, it is recommended to prep your skin with a hydrating moisturizer and then follow with Always an Optimist Primer (sold separately) for best results.
- If you have oily skin, it is recommended to use our Always an Optimist Pore Diffusing Primer (sold separately) and/or set your foundation with a powder.
Shake well before each use to ensure the foundation pigments are evenly dispersed throughout.
Because of its innovative, serum-like formula, pressing the foundation into your skin with fingertips is encouraged but feel free to use the Liquid Touch Foundation Brush or a damp sponge.
- Start with the smallest amount needed—it’s recommended to use just 1 dot of foundation for the entire face. Use fingertips to blend in circular or tapping motions to press formula into the skin; the warmth of your fingertips will allow the pigments to melt into your skin for the best results.
- If you are using a brush or sponge, blend or stipple the foundation until it looks and feels like skin.
- For more coverage, add another dot and build as desired.
This foundation has concentrated pigments so less is more—add a second layer only where needed.
Isohexadecane, Isododecane, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Isononyl Isononanoate, Synthetic Fluorphlogopite, PEG-10 Dimethicone, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dimethicone, Silica, Propylene Carbonate, Triethoxycaprylylsilane, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract, Phenoxyethanol, Achillea Millefolium Flower/Leaf/Stem Extract, Ascophyllum Nodosum Extract, Panax Ginseng Root Extract, Passiflora Edulis (Passion Fruit) Fruit Extract, Tilia Cordata (Linden) Flower Extract, Tussilago Farfara (Coltsfoot) Leaf Extract, [+/- May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].
Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today.
In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.