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Description
A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.
Hair Type : Straight, Wavy, Curly, and Coily
Hair Texture : Fine, Medium, and Thick
Hair Concerns :
- Dryness
- Frizz
- Color Safe
Key Benefits :
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness
Highlighted Ingredients :
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.
What Else You Need to Know : A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. - Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.
Hair Type : Straight, Wavy, Curly, and Coily
Hair Texture : Fine, Medium, and Thick
Hair Concerns :
- Dryness
- Frizz
- Color Safe
Key Benefits :
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness
Highlighted Ingredients :
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.
What Else You Need to Know : A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent.
Suggested Usage:
- Ideal for fine-medium hair types
- Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse.
- Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
- For best results, follow with Normcore Signature Conditioner (sold separately).
- Use as part of your wash care routine.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.
124 reviews
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efeelsa
12/09/2024
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BabsNaz
13/08/2024
Exceptional!
I LOVE this product! Just like the conditioner it smells Oh Soooo Good! and it works magic on my hair! Super silky, no weigh down extremely shiny and no tangles at all! I also have a row of extensions in and it makes it super soft and shiny as well! I have noticed I have hardly any breakage anymore as I used to.
Recommend this product: Yes
Originally posted on sephora.com
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sparkleliz
30/06/2024
It’s a no for me
I feel like this broke my hair and made it brittle. I returned it after three uses. 
Originally posted on sephora.com
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ashbka8
25/06/2024
Use regularly
Really love the smell for one, overall I found it’s helped repair my hair and prevent damage. Since using it I’ve found my hair to be healthy again.
Recommend this product: Yes
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CL2002
17/06/2024
Works decently!
Use this as a leave-in repair treatment twice a week and it works well enough and doesn’t leave any sort of residue on my hair! My hair looks better, but I’m thinking for the price I could probably find something better. After I use it up, I’m going to try k-18 instead!
Recommend this product: Yes
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meb27
03/06/2024
Didn’t work for me.
The product is very watery. My hair felt fine in the shower, but when I went to brush it after words, my hair was tangled and super knotty. Then as my hair was air drying… the frizz was out of control.
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CK0507
11/05/2024
Perked up my wavy hair!
I used this product once following the directions and my wavy hair perked right up. I have oily, wavy, fine hair and put it directly on my roots and it did not make my hair greasy. hopefully if I continue using the bleached parts of my hair will come back to life even more.
Recommend this product: Yes
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makeupnovicebg
09/05/2024
Does what is says!
This is so aptly name, it really does wonders on my hair. Even after one use, my hair felt a lot softer. I love that it is liquid-y enough to be used at the root area as well. My hair breaks a lot there as well. This really does make my brittle hair much less dry.
Recommend this product: Yes
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bri2127
07/05/2024
LOVE got rid of my split ends and made my hair so soft. id say use it like twice a week and leave it for five mins
Recommend this product: Yes
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LadyTate
05/04/2024
Repair treatment for roots
I love this product! It caught my eye because it’s not a conditioner consistency: so you can apply it on your roots. I found that my breakage was mostly at the top of my head so I needed something for that area. My hair does feel stronger after using this.
Recommend this product: Yes
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JIHay
04/04/2024
Game changer!
My holy grail product! This is my go to! I used to use Ouai and Olaplex products but once I switched to Amika’s bust your brass shampoo and and the Kure huge change! This leaves my hair smelling great, softer, shinier,and looking healthier! I can tell a difference with one use! Love it!
Recommend this product: Yes
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aarody
02/04/2024
Love
I prefer this to olaplex. The smell is great. I use it as a leave in conditioner. I have medium hair. It never feels heavy and after using for 4 months I am happy with the results. A little goes a long way
Recommend this product: Yes
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jesskaras
21/03/2024
love
Out of all the Amika products I've tried, this is definitely within my top 3 favorites. I love the way it makes me hair feel and looks. My hair looks so healthy and shine and feels sooooo soft. Like I cannot stop touching my hair!! I need to try more from this collection!
Recommend this product: Yes
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frizzbomb
20/03/2024
Underrated
Literally saw a difference in my hair with just one use. Normally I don’t believe in hair systems, but I highly recommend using this once every week or two with the Kure hair mask. It makes the hair feel strong yet soooo soft
Recommend this product: Yes
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amika means friend
a friend to hair, hairstylists, her, him, them, and you
all hair is welcome™
amika
Normcore Signature Shampoo
dried my hair out
Dried my hair out, and I didn't really notice a difference
Originally posted on sephora.com