• 36-hour* brow pomade to fill, sculpt & define brows • Waterproof**, smudge-proof** formula won’t dry out***! • Built-in brush wiper for clean, controlled application *Instrumental test on 20 women **Instrumental test on 21 women ***When stored with the container cap properly sealed, formula will not dry in container for up to 6 months WHY WE LOVE IT: POWer to your brows! Take control of your brows with our 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision. • 97% said it provides ultra-pigmented color**** • 94% said color stays true all day**** • 96% said it creates dimension & depth**** • 96% said built-in brush wiper ensures the perfect amount of product**** *Instrumental test on 20 women **Instrumental test on 21 women ***When stored with the container cap properly sealed, formula will not dry in container for up to 6 months ****Self-evaluation by 106 women after 1 week
How to use
CYCLOPENTASILOXANE, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), POLYBUTENE, SILICA, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYETHYLENE, TRIMETHYLSILOXYSILICATE, SILICA DIMETHYL SILYLATE, DIMETHICONE, PEG-10 DIMETHICONE, POLYHYDROXYSTEARIC ACID, CAPRYLYL GLYCOL, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].Nº 15048/A
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.