What it is:
No more dry spells: Meet the lightweight yet moisture-rich face primer that instantly hydrates skin without weighing it down — and keeps it hydrated and comfortable all day while making your foundation last even longer. With the help of Grape Seed Oil and Sodium Hyaluronate — known for their hydrating powers — this fast-absorbing formula feels incredibly silky-smooth and melts into skin without a trace, delivering a soft silk finish that normal to dry skin types will love.
Paired with any Fenty Beauty foundation, Pro Filt’r Hydrating Primer also works instantly to soften skin, smooth away dry patches, and create a filter-like blurring effect. The result? A fresh, flawless canvas that lets makeup glide on smoothly and evenly while helping it last all day without caking or settling.
How to use:
Apply 1-2 pumps, starting at the center of your face and blending outward. For the ultimate first step to the Fenty Face, follow with Pro Filt’r Hydrating Longwear Foundation for a natural finish, or Pro Filt’r Soft Matte Longwear Foundation for a soft matte finish
ARTISTRY PRO TIP:
If you have dry skin, apply all over for best results. If you have normal or combination skin, try applying just to areas that tend to feel dry.
Fenty Beauty is 100% cruelty free.
-Grape Seed Oil and Sodium Hyaluronate: Hydrate skin.
Water (Aqua), Dimethicone, Erythritol, Pentylene Glycol, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Polymethylsilsesquioxane, Pentaerythrityl Tetraisostearate, Isododecane, Trimethylsiloxysilicate, Nylon-12, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol, Ethylhexyl Methoxycinnamate, Hydroxyacetophenone, Magnesium Sulfate, Polysilicone-11, Disteardimonium Hectorite, Sodium Hyaluronate, Tocopheryl Acetate, Propylene Carbonate, Parfum/Fragrance, Biosaccharide Gum-4, Laureth-12, Vitis Vinifera (Grape) Seed Oil, Talc, Hydrogen Dimethicone, Triethoxycaprylylsilane, Methicone, Iron Oxides (CI 77491, CI 77499).
Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.