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Pro Filt'r Soft Matte Longwear Foundation

17,280 reviews

What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

195.00 AED

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Description

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

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Directions for use

Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

Reviews

4.0/5
17,283 reviews

Terms and conditions of publication

4.0/5
17,283 reviews

Terms and conditions of publication

Courtneylash

19/09/2024

5/5

Testers' review

The Best!

I have yet to find a color match this good! Rihanna and her team did a good one with this. I went in store to get a color match and haven’t turned back since. Doesn’t have a scent which I love and makes my skin flawless.

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Recommend this product: Yes

Originally posted on sephora.com

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SandiaSc

19/09/2024

5/5

Testers' review

My favorite

I loved it! I've used it for a couple of weeks and the result is luminous skin, it's fantastic. It moisturizes the skin without leaving it greasy. I have some sun spots and it perfectly covered them with a natural and long-lasting result, even if it's a sunny day at the beach. The tone is perfect. It's a luxurious and quality foundation. It is easy to apply. The scent is good. Highly recommended.

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Recommend this product: Yes

Originally posted on sephora.com

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Kaface1

19/09/2024

5/5

Verified buyer

Excellent foundation..must have!

After using this product over a month now .I am loving it no touch up,it last the entire day and your face is still fauless..Never going back to my previous product..

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Recommend this product: Yes

Originally posted on sephora.com

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discuillo10

16/09/2024

5/5

Testers' review

Coverage

I wore this for an event from morning to night and this foundation lasted the whole time! I had a few greasy areas, but I patted them away. I love the packaging on this foundation it’s very smooth and has a glass texture. As for the smell I’m not a fan since it smells mostly like chemicals, but very easy to not notice.

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Recommend this product: Yes

Originally posted on sephora.com

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rakikastar

16/09/2024

4/5

User Review without direct purchase

Only good for oily skin type

This is a great foundation if you have true oily skin. The finish is a full coverage, matte look. Best applied with a sponge. The con is it dries down darker and more yellow.

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Recommend this product: Yes

Originally posted on sephora.com

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AMT323

13/09/2024

1/5

User Review without direct purchase

Allergic Reaction / or

I used this item for the first time yesterday, I don’t ever wear foundation. I wore it for 6 hours and it was perfect!!! This morning though, i woke up with pimples / blisters on my face, blisters o

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Originally posted on sephora.com

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realsarahz

13/09/2024

2/5

Verified buyer

Shade range is awesome!!! However...... the formula is very drying and only accentuated the texture of my skin, settling in pores and showcasing any dry patches I have. I would suggest this foundation only for those with oily skin, stay away if you have dry or combination skin.

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Originally posted on sephora.com

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ShraddhaBansode

10/09/2024

5/5

Testers' review

Love it

This is my first Fenty face product so I was super excited to try it out! I tried it as soon as I received it and fell in love. It gives full coverage without feeling heavy. It blended perfectly and left no patches. It also lasted all day and my skin felt comfortable. The packaging is beautiful like all Fenty products.

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Recommend this product: Yes

Originally posted on sephora.com

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xojazzlynmonroe

10/09/2024

3/5

User Review without direct purchase

Only get this if you have oily skin

Looks good on, but this foundation is very drying.

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Originally posted on sephora.com

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nikkinicole33

09/09/2024

5/5

Verified buyer

My new fave!

This is definitely a new favorite for me! I know this foundation has been out for a while and don’t know why I haven’t tried, but I’m so glad I did now!! I’m 43 years old and I was skeptical on how it will sit on my skin. Well, baby, I was shook! I love how it feels. Doesn’t feel and look cakey. It’s long wearing (work 10 hrs a day). Just absolutely live!

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Recommend this product: Yes

Originally posted on sephora.com

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Krystal20

07/09/2024

3/5

Testers' review

Eh its okay

I wanted to love this foundation but to me it looked very dry on my skin. The bottle kept leaking and creating a mess too. The color is a perfect match and i love the shade range but it is just not for me

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AnitaLynn7777

04/09/2024

5/5

Testers' review

Blends easily

This foundation works well. Great color match for my skin. Blends easily, but doesn’t come off easily after it dries.

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Recommend this product: Yes

Originally posted on sephora.com

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Perla1203

04/09/2024

5/5

Testers' review

Flawless

I had to give it a try a few days and let me tell you fenty never disappoints! Application goes on smoothly and it has a great formula coverage is great and doesn’t crack over the day

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Recommend this product: Yes

Originally posted on sephora.com

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nidmm

04/09/2024

5/5

Testers' review

Love it to wear all day

Fenty Beauty's Soft Matte Longwear Foundation is a soft-matte finish that offers medium to full coverage. Its natural, slightly luminous glow, making it ideal for those who want a radiant but not overly dewy look. foundation is praised for its wide shade range, catering to various skin tones, which is a hallmark of Fenty Beauty Its lightweight formula is comfortable to wear throughout the day, and it helps blur imperfections while still allowing the skin to breathe. However, those might find it necessary to set it with a powder to prevent shine, and those with dry skin should ensure their skin is well-moisturized before application to avoid any potential patchiness. Overall, it's a versatile foundation that suits many skin types and delivers a polished, natural finish.

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Recommend this product: Yes

Originally posted on sephora.com

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Discover The Brand
FENTY BEAUTY

Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.