Rouge Pur Couture - The Bold

4.5 421 reviews
Rouge Pur Couture - The Bold
What it isBold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.What ... Learn more

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  • Description

    What it is

    Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

    What it does

    Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

    In a consumer test:

    --92% agree the Bold feels soft and silky on lips
    --98% agree the Bold glides effortlessly onto lips In a consumer test
    --Up to 10 hour moisturized feel on lips

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

What it does

Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

In a consumer test:

--92% agree the Bold feels soft and silky on lips
--98% agree the Bold glides effortlessly onto lips In a consumer test
--Up to 10 hour moisturized feel on lips

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner.
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum color impact.

TRIMETHYLSILOXYPHENYL DIMETHICONE, C12-15 ALKYL BENZOATE, OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, VP/EICOSENE COPOLYMER, ETHYLCELLULOSE, PARAFFIN, POLYETHYLENE, CI 15850 / RED 7, CI 15850 / RED 6, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX, PEG-45/DODECYL GLYCOL COPOLYMER, CI 45410 / RED 28 LAKE, CI 77891 / TITANIUM DIOXIDE, METHYL METHACRYLATE CROSSPOLYMER, SYNTHETIC WAX, CI 15985 / YELLOW 6 LAKE, TRIHYDROXYSTEARIN, VITIS VINIFERA SEED OIL / GRAPE SEED OIL, TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE, ISOPROPYL TITANIUM TRIISOSTEARATE, ALUMINA, AQUA / WATER, TOCOPHEROL, GLYCERIN, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT, PAPAVER RHOEAS PETAL EXTRACT, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, PARFUM / FRAGRANCE.

Reviews

4.5/5
421 reviews
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4.5/5
421 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

itzsgc

17/06/2024

2/5
User Review without direct purchase

really wanted to like it

for the price its underwhelming. doesn't last. not transfer proof

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lippiestickie

02/05/2024

2/5
Verified buyer

Not great

For the price, I expect so much more. It transfers and is drying to the lips. The color isn’t the same as what is shown at all. It’s a nice color and I like that it looks good with one layer or two for a deeper color. Honestly, I’d compare it to drug store products.

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AniaB2022

23/04/2024

5/5
Testers' review

Flawless

The YSL Bold High Pigment Lipstick is gorgeous. The packaging is truly remarkable, and the lipstick is incredibly hydrating and visually appealing. The color Nude Lavalliere is flawless; it has become my go-to daytime lip color, earning me numerous compliments. I'm completely enamored with it and enthusiastically recommend it to everyone. Its quality justifies the price, and I adore its subtle scent.

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Recommend this product: Yes

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mulford

17/04/2024

5/5
User Review without direct purchase

This is the best lipstick that I have ever used- from drug store to ultra- expensive! It is long lasting- yet smooth and luxurious…speaking from an older reviewer, I have to add- it doesn’t show lip lines! I love it-highly recommend! Expensive, but worth it!

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Recommend this product: Yes

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mimikyus

13/04/2024

5/5
Testers' review

I love ysl lipsticks. They are creamy and pigmented. They also have a very lovely smell. The packaging looks sleek and expensive. Just a bit on the pricy side of lipsticks.

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Recommend this product: Yes

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Coco1060

05/04/2024

3/5
Testers' review

Great pigmentation

I love the pigment of the lipstick. I’m not a big fan of the color of the lipstick color. The lipstick is smooth and last a while on your lips.

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Recommend this product: Yes

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faithy200

04/04/2024

5/5
Testers' review

Nice!

Very creamy and blendable! This shade looks good in lighter skin tones especially olive. Very luxurious and high end packaging. A great gift or everyday look.

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Recommend this product: Yes

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nottus87

02/04/2024

5/5
Testers' review

My new go-to!

Beautifully packaged, it definitely feels like a luxury product. The lipstick goes on very smoothly, and wears extremely well. Haven’t experienced any awkward smudging. So grateful!

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Recommend this product: Yes

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staijoffstage

26/03/2024

4/5
Testers' review

Pretty solid lipstick

I really like the texture and feel of this lipstick. It is long-lasting and looks great with a bit of lip liner. This color was a bit lighter than I anticipated, but the product overall is great

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Recommend this product: Yes

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kaytelee23

24/03/2024

4/5
Testers' review

Not bad

linitially LOVED the color of this lipstick. It does go on smooth, has a nice texture though doesn’t seem to be hydrating (which is okay), and is in a beautiful container! As the night progressed, the color changed and become more of a purple/pink undertone and I'm not sure why. I think I will try a different color of this line and be happier!

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Recommend this product: Yes

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meghand0313

19/03/2024

5/5
Testers' review

Great

Love this lipstick! It is elegant, the packaging is great. it looks great and lasts long! I would purchase this again, I like the brand and the lipstick line

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Recommend this product: Yes

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horrorhive

19/03/2024

5/5
Testers' review

IT GIRL

This is the IT GIRL lipstick! I’m so stoked, this color matches my skin perfectly, the packaging is beautiful, and it’s super buttery. I rarely use lipstick, only for special occasions, I’m more of a tinted chapstick/lip stain girly, but this is the first step in being that girl.

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Recommend this product: Yes

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CJHD

18/03/2024

5/5
Testers' review

Natural look

Love a more natural lippie and this is perfection. Very nice packaging. I feel rich. Jk, I still rent, but it’s nice to pretend whilst I take a tiny bite of my avocado toast with only teeth as to not mess up my quiet luxury makeup lewk.

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Recommend this product: Yes

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1988chae

15/03/2024

5/5
Testers' review

Ysl lip

I absolutely love this lipstick, the color is beautiful, I love the look of the lipstick , it has a cute design. I’d definitely buy again. Long lasting

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Recommend this product: Yes

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