What it is:
Smooths and softens hair to reduce frizz.
• Reduces frizz, helps prevent flyaways
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth surface on hair
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Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. Our promise is to care for the whole you, connecting beauty, well-being and sustainability. Our powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the globe. We are a cruelty-free brand and work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.