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Pro Filt'r Soft Matte Longwear Foundation

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Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

The ultimate photo filt'r in 40 boundary-breaking shades.

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
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Pro Filt'r Soft Matte Longwear Foundation
170 AED

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Description
What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
All of our products are 100% authentic
Pro Filt'r Soft Matte Longwear Foundation is rated 4.6 out of 5 by 31.
Rated 5 out of 5 by from Such a great foundation! This foundation is SOOOO good!!! Great coverage but still very natural, stays forever, no transfer and feels so comfortable!!!
Date published: 2018-06-13
Rated 4 out of 5 by from medium coverage It is a super light weight foundation and it goes well on days u want to go natural face and the bottle is glass which is better than plastic
Date published: 2018-06-04
Rated 5 out of 5 by from Very good for combination skin! I bought this because I heard that it's good so I decided to try it and I'm so happy I did. I've always had trouble finding a good foundation for me because of my skin, but I finally found it. Rihanna did a great job on this. I recommend wearing a smoothing primer under it and then a finishing spray after applying it.
Date published: 2018-06-03
Rated 5 out of 5 by from MUST-HAVE First time in LIFE i find a foundation that matches PERFECTLY my skin, that lasts all day without showing im wearing anything!
Date published: 2018-05-30
Rated 5 out of 5 by from LOVE IT TO THE MOON AND BACK i bought it recently and it fits my skin so well. the finish is really good, it's like your skin, but flawless. it makes me feel so confident. will definitely buy it again, and again, and again!
Date published: 2018-05-30
Rated 5 out of 5 by from Great product Love it ! - Love the texture and finishing on skin ! - very light weight. You won’t even feel it’s on ur skin - reasonable price. - has spf - gives medium to full coverage.
Date published: 2018-05-16
Rated 4 out of 5 by from Natural look It gives a natural semi matte look, i would definitely recommend it to an oily skin people, I liked the diversity of the shades!
Date published: 2018-05-13
Rated 5 out of 5 by from Get Your Money's Worth! I think Rihanna did a PHENOMENAL job with this product. Some people criticize about the oxidization of the shades but you know what, it looks great on the skin. It gives a very natural finish. I personally find this product matte but not super matte because my T-Zone still comes through however, Rihanna does recommend to pair it with her blotting powder. Overall, love this product, love the finish, it is medium-high coverage and I get a lot of compliments.
Date published: 2018-05-09
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