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Pro Filt'r Soft Matte Longwear Foundation

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Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

The ultimate photo filt'r in 40 boundary-breaking shades.

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.
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Pro Filt'r Soft Matte Longwear Foundation
170 AED


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What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
All of our products are 100% authentic
Pro Filt'r Soft Matte Longwear Foundation is rated 4.5 out of 5 by 48.
Rated 5 out of 5 by from Best Range for Cool Toned, Combination Skin Don't let the massive range intimidate you - this Fenty wonder product is worth every dime. I haven't found a foundation that worked so well for me and that finishes like skin. You will not reach for anything else once you have this one in your kit.
Date published: 2018-08-16
Rated 4 out of 5 by from My all time favorite foundation Have bought 2 times. And will buy again. Suitable for my skin type which is Normal. Light on skin. Medium coverage. Doesn't have strong smell compare to other foundations. Great work Riri! I love it!
Date published: 2018-08-04
Rated 3 out of 5 by from Not for my dry skin Unless I scrubbed and moisturized my face every time i used it it may look great. But for my dry flaky skin it didnt look so good it adhered to my dry patches and i didnt like that.
Date published: 2018-07-26
Rated 5 out of 5 by from GODSEND FOR OILY GALS I've been wearing this foundation for about three weeks now and it's been fantastic! I had some issues with it in the beginning; I thought it was a little too matte (but still looks incredibly natural) hence slightly too drying for my liking but I noticed it controls my oily t-zone nicely. I absolutely love it! It feels very light, long-lasting, creamy, little goes a long way so it's kinda worth the price. The coverage is on the medium side however it is buildable without looking cakey. You would need to go a shade or two lighter because this does oxidise due to the "pigments" etc. This won't be ideal for dry/dry-combo gals but this exactly what my oily skin needed!
Date published: 2018-07-14
Rated 4 out of 5 by from Great foundation for oily skin This foundation lasts all day, doesn’t get oily and is a perfect match not only for my color but also my undertones. It is totally worth it. But it works only for oily skin because it is very drying and can also exaggerate dry patches on dry skin.
Date published: 2018-07-13
Rated 3 out of 5 by from Too light for me Can’t really rate this because I only tried it once due to the fact I got the wrong shade, the shade I got is too light for me, I really wish that the swatch’s on the models are like clear because on the light and medium skin it doesn’t show properly as if it’s reflected by some flash or something, I was kinda worried to get a darker shade because many youTubers have said it oxidized. Before buying the product from those swatches I suggest you go look for a better swatch somewhere else like Pinterest. I really wanted to like this product and use it but I’m still not sure if I’ll get another shade I felt like I wasted my money.
Date published: 2018-07-05
Rated 5 out of 5 by from AMAZING im not being a drama queen for this or anything but this foundation is life. its so easy to apply and light on the skin it feels like you have no makeup on and dries to a soft matte finish not too drying. and get a shade that is lighter than what matches you cause it kinda oxidizes.
Date published: 2018-07-04
Rated 4 out of 5 by from I love this foundation I just wish... To be very clear, I love Fenty products in general - this foundation was the beginning of my affection for the brand. However I believe that the formula could be improved for dry to combination skin types. Usually I have to pack on a lot of primer before putting the foundation on and even then I get dry patches in my problem areas (around the nose and under eye) I wish that they would bring out two formulas of this - one for oily skin and one for more dry skin! Again I love the coverage, the longevity and how natural it looks as well as what it represents for so many skin tones around the globe.
Date published: 2018-06-26
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