"With Wishful I wanted to create simple but powerful skincare products that visibly work for instant and long-lasting results.” -Huda Kattan

Wishful will disrupt the skincare world with its ultra-curated assortment of GENTLE, SIMPLE and EFFECTIVE cult products essential to every routine. Addressing skincare battles that Huda has faced throughout her life with an innovative combination of natural ingredients and gentle chemical solutions, Wishful edits your daily routine down to key essentials. Instantly improve the appearance of your skin, while delivering long-term, wow-worthy results.

Chin Lift – Sculpting Sheet Mask

Always trying to perfect that perfect selfie?

Chin Lift Sculpting Sheet Mask is that facial workout you didn’t need to do since it makes your chin look toned and sculpted, so you are ready for any selfie in a flash! This high-quality fabric is designed to imitate a similar elasticity and thickness to the skin on your face which allows for comfortable use. Make sure to store this in your fridge to boost the cooling effect.


1. Starting with a clean and dry face, peel the protective film from the mask.

2. Tug on each end to pre-stretch the mask to avoid any discomfort during use.

3. Starting at the chin and pulling upwards, secure the mask around the ears.

4. Leave for 20-30 minutes (or longer for even more lift and enhancement of the jawline).

Thirst Trap – Cocoon Mask

With unique innovation, the fiber in Thirst Trap Cocoon Mask can hold up SO MUCH more essence than a conventional sheet mask which means you get even more ingredient-rich formula infusing into your skin. Bursting with some of Huda’s favorite hydrating ingredients like Rose and Aloe Vera leaving your skin soothed, hydrated and supple after a single use. Don’t forget the caffeine is perfect for depuffing and energizing your jet lagged skin as soon as you step off a plane!


1. Start with clean, dry skin

2. Remove the protective film from the mask

3. Apply to dry face and leave for 20 minutes.

4. Remove and gently pat excess formula into the skin.

Yo Glow AHA & BHA Enzyme Scrub

Looking for a solution to dull, tired and uneven skin?

Yo Glow Enzyme Scrub is a gentle yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs that leave the skin with a head-turning, wow-worthy glow. This lightweight, milky scrub gently buffs away dead skin cells and impurities for immediately glow-y skin that also makes the perfect canvas for seamless makeup application.

How to use:

1. 1-2 times a week, use a generous amount on clean, dry skin.

2. Gently massage the scrub in circular motions across the face and neck, rolling and sweeping away dead skin cells and impurities

3. Rinse well with warm water and gently pat the skin dry

Key Ingredients:

Papaya Fruit Extract – Known to smooth and increase skin clarity leaving a radiant glow

Pineapple Fruit Extract – Helps to gently exfoliate, reduce dark spots and soothe skin

BHA & AHAs - Alpha hydroxy acids and beta hydroxy acids that help to exfoliate dead skin cells, reduce dark spots and even skin texture and complexion

Soft Physical Exfoliants - gently removes dead skin cells, evens skin texture and complexion