A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.
With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.
Helps hold color and keeps eye makeup from creasing, fading, and smudging.
In an independent consumer study of 64 women:
• 100% said it feels lightweight and blends seamlessly into skin
• 98% said it holds color and keeps eyeshadow from fading.
• 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day.
• 97% said it dries down quickly without feeling sticky.
• 95% said it blurs and smooths the eyelid area.
Directions for use
Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids.
Blend with fingertips, and then apply eyeshadow.
Always An Optimist Weightless Eye Primer can be used with all powder, liquid, or cream eyeshadow formulas.
WATER/AQUA/EAU, ISODODECANE, TALC, DIMETHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYSILICONE-11, TRIMETHYLSILOXYSILICATE, GLYCERIN, PHENOXYETHANOL, SODIUM CHLORIDE, MAGNESIUM SULFATE, HYDROGEN DIMETHICONE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, BENZOIC ACID, DEHYDROACETIC ACID, LAURETH-12, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today.
In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.
Always An Optimist Weightless Eye Primer