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Description
What it is : A shampoo that meets all your blonde, silver, and gray needs by toning brassy hues, strengthening, hydrating, and delivering 86 percent more repair.
Hair Type : Straight, Wavy, Curly, and Coily
Hair Texture : Fine, Medium, and Thick
Hair Concerns :
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits :
- Tones Brassiness
- Gently Cleanses
- Repairs and Strengthens
Highlighted Ingredients :
- Bond Cure Technology: Targets the hair bonds most prone to breakage.
- Vegan Proteins: Provide keratin-like benefits.
- Ultra-Violet Pigments: Counteract yellow and brassy tones.
What Else You Need to Know : Achieve your brightest and healthiest blonde while you wash. This shampoo strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues with Bond Cure Technology, quinoa protein, plant butters, and ultra-violet pigments.
Clinical Results: In a clinical test, when used as a system, after 1 use:
- Hair was 86% more repaired
- Hair had 55% less breakage
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Fragrance Description : Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. -
Directions for use
-It’s best to apply Bust Your Brass products on a test strip of hair at the nape of your neck before settling on a routine.
For natural blondes (not color-treated):
-In the summer (when hair is more likely to become brassy), use Bust Your Brass Blonde Purple Shampoo and Conditioner (sold separately) every other wash.
-Use Bust Your Brass Repair Mask (sold separately) once a week in place of conditioner.
For platinum blondes:
-To maintain your tone, use Bust Your Brass Blonde Purple Shampoo and Conditioner (sold separately) every other wash day.
-For best results, alternate Bust Your Brass Blonde Purple Shampoo and Conditioner (sold separately) with The Kure Bond Repair Shampoo and Conditioner for Damaged Hair and Multi-Task Repair Treatment (each sold separately).
-Use Bust Your Brass Repair Mask (sold separately) once a week in place of conditioner.
-If pesky brassiness pops up, use the Bust Your Brass system (sold separately) every wash day until desired tone is reached.
-If you’re loving your tone, keep your routine as is.
-If your tone is a little too icy and veering toward violet, cut back for a week or two.
For color-treated or highlighted blonde hair:
-Use Bust Your Brass Blonde Purple Shampoo and Conditioner (sold separately) every other wash day.
-Assess your hair's tone, then increase or decrease usage as needed.
-Individuals with naturally dark hair should use Bust Your Brass Intense Repair Mask (sold separately) once a week in place of conditioner.
-Please note: Naturally darker hair will fight to return to its natural color; in this case, increase usage of the Bust Your Brass system (sold separately).
For gray hair:
-Use Bust Your Brass Blonde Purple Shampoo and Mask (sold separately) every wash day, or alternate every other wash day with The Kure collection (sold separately).
For textured blondes:
-Follow the regimen above based on type of blonde, but use Bust Your Brass Repair Mask (sold separately) in place of conditioner for an extra dose of moisture.
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Ingredients
WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, DISODIUM COCOAMPHODIACETATE, PEG-7 GLYCERYL COCOATE, GLYCERYL STEARATE, HIPPOPHAE RHAMNOIDES (SEA BUCKTHORN/ARGOUSIER) FRUIT/SEED OIL, BORAGO OFFICINALIS (BORAGE/BOURRACHE) SEED OIL, PERSEA GRATISSIMA (AVOCADO/AVOCAT) OIL, MANGIFERA INDICA (MANGO/MANGUE) SEED BUTTER, BUTYROSPERMUM PARKII (SHEA/KARITE) BUTTER, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER/LAVANDE) FLOWER EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA/MATRICAIRE) FLOWER EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY/ROMARIN) LEAF EXTRACT, HYDROLYZED QUINOA, AMINOMETHYL PROPANOL, BIS-PCA DIMETHICONE, BUTYLENE GLYCOL, DISODIUM EDTA, DISODIUM PEG-12 DIMETHICONE SULFOSUCCINATE, PEG-55 PROPYLENE GLYCOL OLEATE, PEG-12 DIMETHICONE, PEG-150 DISTEARATE, PEG-150 STEARATE, POLYQUATERNIUM-10, POLYQUATERNIUM-7, POLYSORBATE 20, PROPYLENE GLYCOL, POLYETHYLENE GLYCOL, CITRIC ACID, DEHYDROACETIC ACID, BENZYL ALCOHOL, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, BENZOIC ACID, STEARIC ACID, SODIUM CHLORIDE, FRAGRANCE/PARFUM, BENZYL BENZOATE, HYDROXYCITRONELLAL, LIMONENE, EXT, VIOLET 2 (CI 60730)
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Bust Your Brass Blonde Purple Shampoo