Normcore Signature Shampoo

4.5 82 reviews
Normcore Signature Shampoo
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp ... Learn more

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  • Description

    What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

    Hair Type: Fine and Medium

    Hair Texture: Straight and Wavy

    Hair Concerns:
    - Dryness
    - Shine

    Key Benefits:
    - Visibly improves scalp condition
    - Gently cleanses scalp and hair
    - Fatty acids weightlessly hydrate and revive dullness

    Highlighted Ingredients:
    - Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
    - Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

    Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

    What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Dryness
- Shine

Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

Suggested Usage:

- Ideal for fine-medium hair types

- Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse.

- Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.

- For best results, follow with Normcore Signature Conditioner (sold separately).

- Use as part of your wash care routine.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

Reviews

4.6/5
120 reviews
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4.6/5
120 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

CL2002

17/06/2024

4/5
User Review without direct purchase

Works decently!

Use this as a leave-in repair treatment twice a week and it works well enough and doesn’t leave any sort of residue on my hair! My hair looks better, but I’m thinking for the price I could probably find something better. After I use it up, I’m going to try k-18 instead!

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Recommend this product: Yes

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meb27

03/06/2024

1/5
User Review without direct purchase

Didn’t work for me.

The product is very watery. My hair felt fine in the shower, but when I went to brush it after words, my hair was tangled and super knotty. Then as my hair was air drying… the frizz was out of control.

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CK0507

11/05/2024

5/5
User Review without direct purchase

Perked up my wavy hair!

I used this product once following the directions and my wavy hair perked right up. I have oily, wavy, fine hair and put it directly on my roots and it did not make my hair greasy. hopefully if I continue using the bleached parts of my hair will come back to life even more.

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Recommend this product: Yes

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makeupnovicebg

09/05/2024

5/5
Testers' review

Does what is says!

This is so aptly name, it really does wonders on my hair. Even after one use, my hair felt a lot softer. I love that it is liquid-y enough to be used at the root area as well. My hair breaks a lot there as well. This really does make my brittle hair much less dry.

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Recommend this product: Yes

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bri2127

07/05/2024

5/5
Verified buyer

LOVE got rid of my split ends and made my hair so soft. id say use it like twice a week and leave it for five mins

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Recommend this product: Yes

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LadyTate

05/04/2024

5/5
User Review without direct purchase

Repair treatment for roots

I love this product! It caught my eye because it’s not a conditioner consistency: so you can apply it on your roots. I found that my breakage was mostly at the top of my head so I needed something for that area. My hair does feel stronger after using this.

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Recommend this product: Yes

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JIHay

04/04/2024

5/5
User Review without direct purchase

Game changer!

My holy grail product! This is my go to! I used to use Ouai and Olaplex products but once I switched to Amika’s bust your brass shampoo and and the Kure huge change! This leaves my hair smelling great, softer, shinier,and looking healthier! I can tell a difference with one use! Love it!

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Recommend this product: Yes

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aarody

02/04/2024

5/5
User Review without direct purchase

Love

I prefer this to olaplex. The smell is great. I use it as a leave in conditioner. I have medium hair. It never feels heavy and after using for 4 months I am happy with the results. A little goes a long way

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Recommend this product: Yes

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jesskaras

21/03/2024

5/5
Testers' review

love

Out of all the Amika products I've tried, this is definitely within my top 3 favorites. I love the way it makes me hair feel and looks. My hair looks so healthy and shine and feels sooooo soft. Like I cannot stop touching my hair!! I need to try more from this collection!

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Recommend this product: Yes

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frizzbomb

20/03/2024

5/5
User Review without direct purchase

Underrated

Literally saw a difference in my hair with just one use. Normally I don’t believe in hair systems, but I highly recommend using this once every week or two with the Kure hair mask. It makes the hair feel strong yet soooo soft

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Recommend this product: Yes

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crystalwhistle

19/03/2024

5/5
Testers' review

Quick treatment!

I swear on amika's The Kure hair mask, so I had to try this multi-task repair treatment. This is a quicker version of that mask, so it's nice to use when you're short on time. After showering and air drying, my hair feels super soft and is less frizzy compared to when I just use simple conditioner.

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Recommend this product: Yes

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rach3lspivak

15/03/2024

5/5
Testers' review

Absolutely loving!

Amazing product and brand! I love that this product is made with clean ingredients. It left my hair not only smelling and looking good, but feeling so soft. I love the instant shine it left my hair with!

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Recommend this product: Yes

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emilyvan001

10/03/2024

4/5
Testers' review

Fast!

This hair mask makes my hair feel so smooth. I also love how it works in such a short time. I usually feel so lazy to use other hair masks cause waiting in the shower for 5-10 minutes can be a bit long.

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Recommend this product: Yes

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Keanapham201

06/03/2024

5/5
Testers' review

i love this the kure multi task repair treatment by amika! this mask treatment smells so amazing! it makes my hair so smooth and shiny! i’ve been using lots of heat so this mask is much needed! highly recommend

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Recommend this product: Yes

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