Ready to take your mascara to the next level? Like foreplay for your lashes, our whipped, creamy lash primer conditions and primes for the perfect mascara application.
Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!
How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them amazingly thicker, longer and stronger.
Subversion builds dramatically better-looking lashes—faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).
This light, creamy formula feels extremely conditioning—like a mask for your lashes. And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free.
And wait until you see our big brush. Most primer brushes are spindly and can’t get around every lash. But not this one—it’s like a killer mascara brush!
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.