Professional makeup artist and founder, Rea Ann Silva, developed beautyblender for her celebrity clients after seeing the need for flawless makeup in high definition television. Now it is easy for even a makeup novice to achieve an impeccable look! Known for the exclusive material of its sponges, beautyblender works well with all brands of foundations, bb creams, cc creams, concealers, highlighters, blushes, moisturizers, serums and powders. Used damp, the material allows for smoother, more uniform blending, while its edgeless shape offers streak-free application. Beautyblender is adored by many for providing the easy-to-use tools to achieve complexion perfection, thus revolutionizing the way makeup is applied.