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Description
Thickens | Holds | Adds Body
Achieve bounce, thickness, strength, and long- lasting, defined style with this weightless mousse.
Virtue® Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style.
Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power:
It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts.
Our signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while Baobab Seed adds healthy bounce and fullness.
IDEAL FOR
• All hair types, especially those with fine, flat, or thinning hair.
• Safe for color-treated and chemically treated hair. -
Directions for use
KEY CLAIMS
• Immediately, 98% of women felt their hair looked healthier and stronger after just one use.
• After 3 uses, 96% of women felt their hair was hydrated, fuller, and that their style lasted longer.
• After 1 week, 96% of women felt their hair had more volume and body, felt stronger, and looked healthier.
Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage. -
Ingredients
AQUA (WATER, EAU), VP/VA COPOLYMER, PROPANE, ISOBUTANE, ACRYLATES COPOLYMER, KERATIN, HYDROLYZED SOY PROTEIN, WHEAT AMINO ACIDS, PANTHENOL, GLYCINE, ALANINE, HYDROLYZED AMARANTH PROTEIN, SERINE, VALINE, TOCOPHEROL, THREONINE, PROLINE, ISOLEUCINE, PHENYLALANINE, HISTIDINE, SALIX NIGRA (WILLOW) BARK EXTRACT, SODIUM PCA, SODIUM LACTATE, ARGININE, ASPARTIC ACID, PCA, POLYQUATERNIUM-4, PHENOXYETHANOL, PARFUM (FRAGRANCE), BUTYLENE GLYCOL, PEG-12 DIMETHICONE, OLETH-20, DECYL GLUCOSIDE, LAURETH-23, STEARYL ALCOHOL, CETRIMONIUM CHLORIDE,AMINOMETHYL PROPANOL, ETHYLHEXYLGLYCERIN, PEG-12 ALLYL ETHER, PEG-12, POTASSIUM SORBATE, DISODIUM EDTA, BENZYL ALCOHOL, SODIUM CHLORIDE, LINALOOL, BENZYL SALICYLATE, HYDROXYCITRONELLAL, LIMONENE, GERANIOL, CITRONELLOL, CITRAL.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.
Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.
virtue
Volumizing Mousse