Unapologetically colorful, expressive, vegan, 100% cruelty-free.
it’s been the Urban Decay way since 1996, and things have only gotten bolder and brighter from here.
Our makeup products are the holy grail for lovers of high-pigmented, long-lasting color.
We aim for reinvention over perfection. Conventional beauty standards were never our thing. It’s time to BE FEARLESS.